Building Content Governance as a Core Enterprise Function

Company: Wayfair
Role: Senior Content Strategy Manager, Content Governance & Operations

The Challenge

Wayfair lacked a centralized content governance function, resulting in inconsistent standards, duplicated effort, and high operational overhead across dozens of teams and disciplines globally. Expanding into different locations and languages only exacerbated the challenge.

The Strategy

I established and scaled content governance and operations as a formal enterprise capability, creating a single source of truth for how content was planned, managed, and delivered across the organization.

The approach focused on:

• Centralization without slowing teams down

• Standardized workflows that supported agility

• Clear ownership models across disciplines

Execution

• Built and led a centralized content governance model supporting 130+ teams

• Created a 12-month content operations roadmap

• Directed workflows across 50+ teams, five orgs, and six disciplines

• Managed and mentored a team of content strategists

• Trained over 130 teams on governance standards and workflows

Results

• Reduced operational overhead and duplicated effort enabling teams to create more content at scale

• Improved content quality and consistency at enterprise scale

• Accelerated time-to-market for content updates by minimum two weeks

• Defined content governance as a recognized enterprise discipline

• Enabled content strategists to own their copy, leading them to be able to test their work and update as needed